What Germans are listening to
Turkish immigrants who arrived in Germany in the 1960s were often called gastarbeiter – guest workers – a term that implied their stay would be limited. Though Germans of Turkish background are now the country’s largest minority group, many still don’t feel accepted. Enter Mero, a 19-year-old German-Turkish rapper who has recently topped the charts in Germany. Born in the city of Rüsselsheim, he is inspired by his upbringing and often refers to “428”, the last three digits of the city’s postcode. But his lyrics shift rapidly from Turkish phrases to German sentences, and from life in Rüsselsheim to Turkish culture. Mero’s German-Turkish fans thank him for representing their shared experience, and others love his music too. The message seems clear: Turkey is his heritage but Germany is home.
How millennials are predicting
Millennials keen to understand their sun signs and birth charts may think their stars have aligned: a spate of new “astro-apps” offer a meme-friendly version of an ancient practice. Co-Star, which boasts over 5m users and is powered by NASA data, is astrology for the social-media age. The app is known for its sassy daily notifications that encourage users to “try not to talk shit today” or “go for a run, quit cigarettes, whatever”. A competitor to Co-Star, called Sanctuary, links users up with an astrologist for live consultations. With alternative forms of spirituality in ascendance, astro-apps are finding followers among young people who are looking to make sense of uncertain times.
What Indians are watching
In parts of Indian society dating culture is moving from an offline market of arranged marriages to people meeting their match online. This is the subject of “Yours Cupidly”, a popular new YouTube series developed by an Indian production company in collaboration with OkCupid, a dating app. The show’s finale includes more twists than your average soap opera. Tinder, a competitor to OkCupid, has worked with BuzzFeed Video on its own YouTube show for an Indian audience. The companies hope such shows will help normalise casual dating in India: they’re still hoping single Indians will swipe right.